Read the chapter in your media books then this link to wikipedia which tells you when and how youtube was started will make sense.
Monday, 16 November 2009
WE- THINK Charles Leadbetter
Here are some videos that explain the concept of we-think. Charles Leadbetters book on the collaborative nature of the internet and how it represents a shift in power structures from the old media to the audience.
Tuesday, 3 November 2009
Wednesday, 21 October 2009
WATCH THIS!
Watch the gadget show on channel five. you can catch up on episodes by going to demand five TV The link is provided.
THE LONG TAIL
Watch this short video about The long tail. You should assess what it is suggesting about changes in audience dynamics. What reasons are behind this change. there is also the original article written by Chris Andserson which you should also read.
The following link will take you to another video which is Chris anderson giving a lecture. It is very detailed but provides a very interesting insight into the idea of waste, abundance and scarcity.
And for a historical perspective the following article is good
READ ARTICLE
The objective of this lesson is that you understand what the long tail is.
That you know who Chris Anderson is. You should be able to relate
this theory to an area of media as well.
The following video Chris explains his theory in relation to the film industry as well as the music industry.
The following link will take you to another video which is Chris anderson giving a lecture. It is very detailed but provides a very interesting insight into the idea of waste, abundance and scarcity.
These time references will help you find relevant points in the video.
3min40 HISTORY
9min30 GMAIL/YAHOO STORAGE
11min40 TV/YOUTUBE
13min40 3D PRINTING
16min 30 SCARCITY/ABUNDANCE
22min TOWER RECORDS/IPOD
23min50 RADIO
visit this site
visit this site
Wednesday, 7 October 2009
Wednesday, 30 September 2009
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