THE LONG TAIL

Watch this short video about The long tail. You should assess what it is suggesting about changes in audience dynamics. What reasons are behind this change. there is also the original article written by Chris Andserson which you should also read. 

READ ARTICLE

READ ARTICLE

And for a historical perspective the following article is good

READ ARTICLE

The objective of this lesson is that you understand what the long tail is. 

That you know who Chris Anderson is. You should be able to relate 

this theory to an area of media as well.

The following video Chris explains his theory in relation to the film industry as well as the music industry.

The following link will take you to another video which is Chris anderson giving a lecture. It is very detailed but provides a very interesting insight into the idea of waste, abundance and scarcity.

These time references will help you find relevant points in the video.

3min40 HISTORY

9min30 GMAIL/YAHOO STORAGE

11min40 TV/YOUTUBE

13min40 3D PRINTING

16min 30 SCARCITY/ABUNDANCE

22min TOWER RECORDS/IPOD

23min50 RADIO
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